I excel at creative thinking that generates ratings, revenue and return on investment. How do I do it? By digging deep into a brand or message and exposing insights that will provoke, inspire and move the consumer to act. A great brand is more than a logo or collection of images. It’s a living, breathing, force, in constant need of ‘love.’

>Agency level thinking
>Brand Strategist
>Creative Director
>EP Live Action Film and Video
>Writer/Producer

Check out my resume >>

 

EXPERIENCE
VICE PRESIDENT CREATIVE DIRECTOR, DISCOVERY COMMUNICATIONS US NETWORKS MARKETING SILVER SPRING, MD – FEBRUARY 2005 – MARCH 2010
2007 – 2010 (DISCOVERY HEALTH / FIT TV / PLANET GREEN / AD SALES MARKETING)

2007 (ANIMAL PLANET / DISCOVERY HEALTH / FIT TV)

Leader of strategic and creative brand development for multiple networks across all media platforms to maximize business, revenue and programming goals. Key objectives included evolving strong and conceptually rich brand differentiation between each network, guiding and inspiring combined staffs of twenty with five direct reports. Interface and provide creative services to programming and ad sales. Write, pitch and execute top tier campaigns.

Leader in top-level long-term planning including quarterly budgets, marketing strategy, brand creative across all media platforms

Provide creative direction and oversee operational practices for day-to-day functions including all topcal, episodic, and series promotions. Plus, video promotion and production for consumer, trade, theatrical, cable and affiliate ad sales outlets.Select and lead agencies and design firms on priority projects and branding efforts. Launched multiple highly rated hit series on Discovery Health that were then migrated to TLC including: Jon & Kate + 8, Mystery Diagnosis, Dr. G: Medical Examiner, Deliver Me and Hoarders: Buried Alive

CREATIVE DIRECTOR, DISCOVERY HEALTH CHANNEL & FIT TV
SILVER SPRING, MD JUNE 2002 – FEBRUARY 2005

Hired to rebrand, reposition and exceed targeted revenue and ratings goals for Discovery Health Channel. Conceptually defined the tone, vision and style of the network across all platforms. Developed an internal ‘ad agency’ model for idea generation and promo production. Supervised and mentored 5 direct reports and interfaced cross departmentally and cross across various US Networks. DHC exceeded goals across all business units. 65+ Million homes. This rich and loyal viewer/advertiser landscape has become the next destination for OWN. The Oprah Winfrey Network. October 2003, selected internally to lead the brand development, creation and launch of FIT TV.

EXECUTIVE PRODUCER / ASSOCIATE CREATIVE DIRECTOR TIM MILLER ENTERTAINMENT

NEW YORK, NY MAY 2000 – JANUARY 2002

Provided top-level brand and creative development for clients from concept and budgeting through shoot production, post, and delivery. Network image and packaging, advertising and promotion, upfront, program content and packaging. Live action shoot producer. Special effects producer. Developed and tracked budgets and schedules. Managed projects for efficiency and on-time delivery. Supervised multiple editors and graphic designers. Clients included: ABC, NBC, Discovery Channel, Food Network, HGTV, DIY, Fine Living, Showtime, BMG, Sony.

SUPERVISING PRODUCER / BRAND STRATEGIST / WRITER -
GHERI ARNOLD AS SEED MEDIA LLC
NEW YORK, NY JUNE 1999 – MAY 2000

Senior level writer contractor specializing in network launches, creative direction, strategy, writing and producing for cable networks and corporations. Clients include: Nickelodeon, Nick at Nite, Nick Jr., TVLand, Noggin, Showtime, Sundance, TMC, Lifetime, Food Network, Court TV, CNBC, ABC, F/X, Volvo, BMW, Ford Motor Company, Rock & Roll Hall of Fame.

SENIOR ON-AIR PROMOTIONS WRITER / PRODUCER LIFETIME TELEVISION
NEW YORK, NY AUGUST 1996 – JUNE 1999

Wrote and produced priority promotion campaigns and branding elements. Including series campaigns, movie promotions, stunts, sales tapes and short form public affairs advocacy vignettes.

AWARDS

2009 Promax Finalist (Planet Green Blue August)
2008 Promax Silver x3 (Discovery Health)
2007 Promax World Gold x2, Promax Silver x2, BDA Silver x3, (Animal Planet and Discovery Health)
2006 Promax World Gold x1, Promax Silver x3, BDA World Gold x1, BDA Silver x1 (Animal Planet)
2005 Promax World Gold x1, Promax Gold x3, Promax Silver x3 (Discovery Health and Fit TV)
2004 CTAM for Discovery Health Brand Relaunch
2003 Promax (4) Finalist Nominations (Discovery Health)
2002 Promax Silver x1 Discovery Health
1999 BDA Silver x2 Lifetime Television Breast Cancer Awareness Campaign
1998 Promax ‘Best of Promax’ Cynthia Cooper WNBA Rap (Lifetime)

EDUCATION

College for Creative Studies School of Art & Design – Detroit, MI
Siena Heights College – Adrian, MI
Paul Gray Film Directing Studies – Chicago, IL

ADITIONAL SKILLS

Powerpoint, Advanced Photoshop, Final Cut Pro, accomplished still Photographer specializing in street reportage and portraiture, documentary filmmaker, developer of community based art projects for at risk youth.

Clients
client-planet-green client-sundance client-lifetime
client-planet-green
client-planet-green client-sundance client-lifetime
client-planet-green
client-planet-green
client-planet-green
client-planet-green